> For our experiment, we redesigned the Stack Overflow Jobs ads to display salary ranges. We were curious: just how much effect does this information have? [...

> For our experiment, we redesigned the Stack Overflow Jobs ads to display salary ranges. We were curious: just how much effect does this information have? [...] We expected to see an improvement, but we were surprised by the size: a 75% average increase in clickthrough rate (CTR) when we showed a job's salary range. I'm surprised they're surprised :P. I'm not actively looking for a job, so when I search I am mostly searching to get a feel for what skills are in demand and what salaries are like. For someone like me, seeing a wage in an ad would get me to click it so I can see what is expected of that wage in that region.