Maybe that right there is the issue: maybe the public doesn't need to be protected of duping charlatans, but needs to adopt a standard to identify them and prop

Maybe that right there is the issue: maybe the public doesn't need to be protected of duping charlatans, but needs to adopt a standard to identify them and propagate information about their incompetence? Problem remains that a fair, common protocol to measure and communicate about trust seems somewhat of a research subject still(?).