How would you convince people to stop eating apples? One step in the right direction would be to stop (literally!) fighting to make apples as inexpensive as po

How would you convince people to stop eating apples? One step in the right direction would be to stop (literally!) fighting to make apples as inexpensive as possible. We could allow the market for apples reflect the true costs of their discovery, harvesting, processing, and transport, with no subsidies. The price would likely be significantly higher, and many people would curtail their apple consumption of their own accord.