> many people, many engineers are really great at designing a product but absolutely terrified to actually tell anyone about it or to promote themselves or to s

> many people, many engineers are really great at designing a product but absolutely terrified to actually tell anyone about it or to promote themselves or to say it’s good. So marketing and sales are complete anathema to them. But you’re going to have to step up to the plate and do some of it. I agree. There's always a lot of talk about how engineers neglect sales and its utmost importance to a startup's success. But I haven't seen lots of literature on encouraging engineers to come out of the shell to (rationally) "brag" about your product. Not all engineers have the confidence to do it or are just plain humble - Woz comes to mind. A search for "marketing for engineers" only turns up content that explains marketing concepts and strategies to the uninitiated (inbound, organic, SEO...), but I'd like to see more on how to effectively step outside of your code editor, take pride and broadcast your technical creation to the world - for either economic or nonprofit motivations.