I like to use "neurotypicals" when referring to "normals". Slightly more condescending, but not quite as hair-ruffling as "troglodytes". Plus, the /euro/ sylla

I like to use "neurotypicals" when referring to "normals". Slightly more condescending, but not quite as hair-ruffling as "troglodytes". Plus, the /euro/ syllables can be stressed for extra condescension points! The fact of the matter is the phase, "normals" used in the article is just a way of referring to a large group of average consumers in a succinct way.