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The inevitability of AB testing for particular metrics will lead companies to create dark patterns.
by richardwhiuk 10y ago
The inevitability of AB testing for particular metrics will lead companies to create dark patterns.
- Silhouette 10y agoAlthough creating dark patterns is quite different to deciding to actually keep and use them. Tricking users is no less scummy just because it's Google or Facebook (or Microsoft or Amazon, to name two other recent repeat offenders) doing it.