What's interesting is that he did two things. 1) Spent about $1000 on light meters, domains, logo, upwork. and 2) Talked to a couple people, for free, that mad

What's interesting is that he did two things. 1) Spent about $1000 on light meters, domains, logo, upwork. and 2) Talked to a couple people, for free, that made him realize the idea can't work. (This conversation did not use any of the knowledge gained from the $1000 spend.) There is certainly a lesson here.