Let's start by defining architect. Where the business model is charging for hours(consultancy) or bureaucracy is the rule; the architect is like a ming dinasty

Let's start by defining architect. Where the business model is charging for hours(consultancy) or bureaucracy is the rule; the architect is like a ming dinasty china jar next in usefulness to the scrum master. He can't really apply the principles of software quality since attributes like conceptual integrity, reusability, modularity, loose coupling and maintainability are not aligned with "picking the fad framework that average joe can be productive with and charge the client for those 20 reports instead of a reporting engine that can be parameterized, lets then use unit tests and code reviews to cheat ourselves into believing we're making quality stuff". Its different when the team is developing a product that is also the business model where resources are never enough and there is no room for bullshit, then the architect is the guy that can sketch that reporting engine that will be nurtured and improved by the team, therefore he both codes and shares knowledge.