But Apple is still perceived as a premium brand by many. I am unsure of how many of those belong to the class of people who will buy a premium car but am willin

But Apple is still perceived as a premium brand by many. I am unsure of how many of those belong to the class of people who will buy a premium car but am willing to bet there are just enough to be dangerous. Apple is also more well-known than Tesla currently. I still think it won't be easy for Apple but I've learned to appreciate the power of market perception.