The car industry is ready for some disruption. Current car makers are good at what they are doing, but there have been few entirely new developments. So it is n

The car industry is ready for some disruption. Current car makers are good at what they are doing, but there have been few entirely new developments. So it is no wonder that one of the most desirable cars at the moment is the Tesla, a car which comes from a "startup" and is electrical. The transition to electrical cars is what is shaking up the industry. All the special knowledge around the creation of combustion engine is no longer needed. And a lot of the non-engine components are sourced by suppliers, which are also happy to supply companies like Tesla. The Tesla shares quite a few components with the well known German car brands. This allows new car companies to enter the market relatively easily. And beyond the fact that Apple can hire car engineering veterans, Apple is an excellent product design company. The Apple watch should be a warning. All discussions about the usefulness of smart watches aside, one important thing is, that Apple enters an entirely new product category, but if you look of the design and quality of their stainless steel bracelet, it is much better than most of the Rolex bracelets at a fraction of the price. So I would not be surprised, if while the pure driving part (electrical motor, suspension) is rather off the shelf, the overall construction of the car could be both different and unexpected by the current players.