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With smartphones, Apple had Blackberry as their competition. But with cars, Apple has Tesla. Completely different.

• ams6110 10y ago
  And Ford. And GM. And Volvo. And Mercedes-Benz. And Audi. And Porsche. And BMW. And others.
  • apapli 10y ago
    Just like Ericsson and Nokia? They didn't stand a chance, as history has proven. Especially given most of these car companies don't have a huge pile of cash on the sidelines.
    • sangnoir 10y ago
      Social-signalling/being a 'high-end' phone is what the iPhone's success rode on, and there were no high-end smartphones (well, there was Virtu but they were more botique than mass-produced high-end). There already exist a smorgasbord of luxury cars that are social signallers; Apple will have to do something much more 'revolutionary' than they did with the iPhone. There weren't any smartphone equivalents of Mercedes-Benz, Porsche[1] or Maserati. 1. If you're thinking "all of those are petrol guzzlers", you're wrong - Porsche is working on an electric car: http://www.porsche.com/microsite/mission-e/international.aspx http://www.porsche.com/microsite/mission-e/international.asp...
      • Infinitesimus 10y ago
        But Apple is still perceived as a premium brand by many. I am unsure of how many of those belong to the class of people who will buy a premium car but am willing to bet there are just enough to be dangerous. Apple is also more well-known than Tesla currently. I still think it won't be easy for Apple but I've learned to appreciate the power of market perception.