Hrm-- that's some pretty selective data. I'd be curious to hear you fill in the blanks on this sentence: "Organic searches with the word 'bingo card' makes up

Hrm-- that's some pretty selective data. I'd be curious to hear you fill in the blanks on this sentence: "Organic searches with the word 'bingo card' makes up ___ percent of my sales." As you say, tho-- might be hard to parse out brand searches. But every single one of your holiday-specific landing pages benefits from "bingo card" being in your URL. Isn't long tail SEO a big part of your acquisition?