4 ms·
the bigger concern is the possibility of violating a trademark. If a McDonalds is a pokestop and the image is the golden arches logo that is a trademarked logo
by marme 10y ago
the bigger concern is the possibility of violating a trademark. If a McDonalds is a pokestop and the image is the golden arches logo that is a trademarked logo that you are now associating with your game. The average person can be confused and think there is some association between pokemon and mcdonalds. That mcdonalds is sponsoring pokemon in someway and hurt their brand
- Asooka 10y agoThere is no way anyone would think that. At least for the case of ingress and pokemon go. You have literally thousands of stops and each one has a photo of the place, so users very quickly understand that the photograph is just to guide them to the place in question rather than any sort of sponsored endorsement. The idea is to photograph and guide people to interesting spots in their city they might otherwise not know about. I personally stumbled upon a plaque detailing the life of a poet who happened to live in a building I was passing. I could see the spot indicator in the app, but I couldn't see the plaque itself from the street. The photo helped me realise that the plaque is obscured from view from the sidewalk by a tree and one has to walk right up to the building to see it. I would have never seen that plaque if it wasn't for the app. On the other hand, there is a spot right in the middle of an airport close to me. I mean right on the runway. It's been claimed and remained uncontested for a very long time and I suspect the person who claimed it works at the airport. I don't see how it shows me anything novel about the world around me, since I can't really reach it and it's a bit hard to miss an entire airport. If the airport building itself was a spot that might be ok - it is a point of interest and is reachable by public road, but it makes no sense to put the spot in the middle of the runway. In the end, Niantic needed better moderation of player suggestions for spots. That didn't happen and now we have spots in the middle of the runway and gyms around Area 51. Hopefully they'll open up counter-suggestions for spots to be moved or deleted if they don't make sense.