In the ad business, having won that award, I get it. Clients can be seduced with "we have this award winning guy". I also get it when people get paid more to ta

In the ad business, having won that award, I get it. Clients can be seduced with "we have this award winning guy". I also get it when people get paid more to take on more responsibility and stress. But with someone like Mayer, the reason she cost so much initially was they had to compete with her Google options. I'm sure she's great but her first big job could just as easily have been with someone other that Google. Had that happened does anyone think Google would not be Google today? I read an article in the Economist years ago about this phenomenon. Why pay so much more, for example, for the "In a World..." guy to narrate your movie preview when there are dozens of voice actors available. They concluded that since the preview was a minor cost no one would take the chance to cheap out on the voiceover guy because if the movie bombed the guy who cheaped out on the coiceover guy might be blamed.