Having good taste is the empirical skill for judging the aesthetics or experience of anything. If you have good taste, you know you can rely on your intuitions.

Having good taste is the empirical skill for judging the aesthetics or experience of anything. If you have good taste, you know you can rely on your intuitions. If you don't, you need someone who has good taste. > You can't prove a design is better than another but you can measure it. If you can measure it, you can prove it. The missing key is priority. If you prioritize what your design needs to be better at, then you have a concrete reference for scientifically measuring one design against another. A common conflict is having multiple priorities. If you want a page to look good, but also want to maximize your ad revenue, well, no matter what you do, you've lost freedom in both. But if someone accuses you for building an ugly page, you can show them the numbers, and their opinion will not matter. It will matter as little as yours. I mean, you probably agree with them.