This is a collection of mental models Charlie uses to explain human behavior. It was basically behavioral psychology before the field exploded. Definitely take

This is a collection of mental models Charlie uses to explain human behavior. It was basically behavioral psychology before the field exploded. Definitely take the time to read it. While it isn't a peer reviewed piece of work, you'll agree with his justifications simply on the basis of agreeing that, Yup, that is indeed how people act.