4 ms·
Behind the scenes: Basecamp to-do email design
- bruceboughton 17y agoWhenever I read one of these 'x iterations of y' emails, I always find myself thinking how obviously stupid some of the earlier iterations are. I mean, of course an actual check box in an email is confusing, why would you ever do that? And then they go back to a checkbox graphic, but this time it is ticked! Is this a case of hindsight is 20-20, or something else?
- oneplusone 17y agoNope, sometimes I think they make these mockups just so they can write blog posts about them. A lot of design is about eliminating bad directions so you don't waste time making a million mockups.
- jasonfried 17y agoThat's funny.
- lutorm 17y agoHave you heard the saying that a "bad idea is better than no idea"? If you self-censor, it's easier to end up just coming up with nothing. Better throw it out there even if you know it's bad, because the feedback will likely give you new ideas anyway.
- wallflower 17y agoThanks for posting this as it helps demonstrate that 37Signals' signature visual style is not developed without tweaking and fedback and effort.
- hkuo 17y ago37 signal's audience seems to be made up largely by graphic designer/art director types, who are less experienced to the field of usability or user experience, and very far removed from a/b or stat analysis type business practices. While some of these may be fairly obvious to us, you would be surprised how many very skilled graphic designers are clueless to the effects of the size of a button, only caring how nice the button looks, often making it too small.
- ihumanable 17y agoAm I the only one who likes Version 11 much more than Version 12? The problem with these iteration posts is when my personal tastes don't coincide with the end result, I guess.