With HTTPS you are protected against this, the EFF is saying, that a "full protection is only a VPN or Tor", because you have no control over whether the websit

With HTTPS you are protected against this, the EFF is saying, that a "full protection is only a VPN or Tor", because you have no control over whether the website offers HTTPS or not. In each of these cases the traffic is encrypted, Verizon can read only gibberish and cannot know where to insert its tracking code, while with HTTP it sees exactly where the HTTP headers end and can add another to them.