"I honestly don't see any innovation here, the tech is dirt simple." Innovation isn't just about technology. There are also innovation in the business model,

"I honestly don't see any innovation here, the tech is dirt simple." Innovation isn't just about technology. There are also innovation in the business model, service delivery, user experience, and many more. It's usually the innovation that are outside of tech that has significant impact. See: https://www.doblin.com/ten-types https://www.doblin.com/ten-types http://www.slideshare.net/openinnovation/10-types-of-innovation http://www.slideshare.net/openinnovation/10-types-of-innovat...