2 ms·
She lost support of the investors when it became clear that the turnaround plan was a complete failure. Initially she was given a lot of latitude to make whatev
by cstejerean 10y ago
She lost support of the investors when it became clear that the turnaround plan was a complete failure. Initially she was given a lot of latitude to make whatever moves she deemed necessary including blowing a lot of money on failed acquisitions and key hires that didn't work out. Now maybe Yahoo was beyond saving, and it was going to fail anyway, but Mayer's execution didn't seem to help it at all.
This reminds me of JC Penney, where investors also brought in an exec from abother successful company in the hope that they could replicate that success. In that case it was Ron Johnson from Apple, who tried to replicate Apple's retail strategy at JC Penney with devastating results, and certainly not for lack of being given the latitude to implement whatever changes he asked for.
The situation at Yahoo is pretty similar. I wouldn't blame the board and investors for finally trying to cut their losses.