This. Much of the content available for streaming is produced by the same people making content for linear TV. The rights get sold to the highest bidder when th

This. Much of the content available for streaming is produced by the same people making content for linear TV. The rights get sold to the highest bidder when they are sold. There are lots of other deals and structures (exclusivity, paying for the right to buy or pass on all future content a studio might make, strategically holding onto rights until later, windowing, theatre rights, SVOD rights, retail, etc etc), but the industry doing the production hasn't changed that much just yet.