I completely agree that image is as important as tech, if not more so. Likewise, that it would be 15000 well spent (noting that this figure is 10x the budget in

I completely agree that image is as important as tech, if not more so. Likewise, that it would be 15000 well spent (noting that this figure is 10x the budget in our original post)-- if we were close enough to product/market fit that we could afford it.