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Uh, Apple could put a picture of a penis on the upper right of every iPhone, and they'd still sell like hotcakes. Established brands do what they do, and get a

• cocktailpeanuts 10y ago
  As much as I think the original article is bullshit, I still think it's not just about the brand. According to that logic, any project that involves well recognized brand should succeed. That is far from true. Especially in mobile games, if you look closely the ones who spend the most on promoting their games are the biggest brands. You still need to spend tons of money on marketing if you're building is just another candy crush clone or just another temple run clone. As an example, I do not think if Niantic came out with a sequel--say a super mario version of Pokemon Go--it would succeed as much as they did with Pokemon Go. It's not just about the brand. It's also about luck, timing, and how it makes people feel.
  • SerLava 10y ago
    Oh, absolutely. People are ready to ditch anything that doesn't deliver enjoyment. Good brands selling a shit product or two. The original article is definitely more about the layers of marketing bullshit on top, than the actual content. I do agree that the tactics they tick off are all annoying garbage. Nonetheless I'm frustrated with the article's bad logic, which I think everyone here is also saying.