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Honestly, I found this post really weak. 'Pokemon Go does (or not) X, Y, Z, it's growing real quick, think about what you are doing!'. There are thousands, if
by gedrap 10y ago
Honestly, I found this post really weak.
'Pokemon Go does (or not) X, Y, Z, it's growing real quick, think about what you are doing!'. There are thousands, if not millions, of apps that do the same things but they end up nowhere and have total of 3 downloads (one of them is the developers mother).
It's like a list of '10 personality traits of successful CEOs', ignoring millions of people sharing the same traits and stuck at a cubicle and a dead-end job (or collecting unemployment benefits).
Also, it is missing one of the key points: 'Pokemon Go is using an extremely recognizable world wide brand'. We can't pretend that the 'Pokemon' bit of 'Pokmenon go' doesn't matter.
- paulryanrogers 10y agoEspecially in light of Ingress before it
- pandemona6 10y agoI did say "strength of brand [...] is everything". I think we are saying the same things :)
- gedrap 10y agoMy bad, sorry!
- derefr 10y agoI think the point wasn't so much to say that Pokemon Go doesn't need these things and so your puny startup app doesn't either; but rather to compare Pokemon Go with other games that are equivalently-huge IP licenses, and notice that in those—where the brand is already so strong—the ones that do apply growth-hacking tactics (i.e. every other major company) seems to be suffering as a result of it. So, if you're a mobile-game "growth hacker" working at EA or Activision or wherever, maybe pay attention.