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Twitter didn't used to send random push notifications like "@justinbieber is trending on Twitter. Follow them." either. Tumblr didn't used to send random push n
by cocktailpeanuts 10y ago
Twitter didn't used to send random push notifications like "@justinbieber is trending on Twitter. Follow them." either. Tumblr didn't used to send random push notifications with 80% emojis. But now they do, and super annoying.
Whenever I see a company start sending these random "retention" push notifications I know they're fucked and they're just trying to stop a leaking bucket.
Pokemon is not at that stage yet, so this article is missing the point. I will bet that Pokemon will start doing this in the near future when the novelty wears off and they need to live up to the stratospheric expectation the media has built up for them.
- pandemona6 10y agoI wouldn't be surprised if they start doing that at some point. But it is quite amazing and notable that Pokemon Go achieved this level of success without any of it. Other highly visible brands still employ traditional growth tactics. Star Trek Timelines pushes me like 10 times a day smh.