Here you go https://en.wikipedia.org/wiki/Operations_research https://en.wikipedia.org/wiki/Operations_research. Go to town. The history section and the problem

Here you go https://en.wikipedia.org/wiki/Operations_research https://en.wikipedia.org/wiki/Operations_research. Go to town. The history section and the problems addressed section is more than sufficient. You can expand further if necessary and decide for yourself whether what Uber does is in any way novel and whether it requires all the bloat.