> At the end of the day Uber just does routing and basic allocation. The thing is though that that algorithm is easily copied as evidenced by lyft and etc. So

> At the end of the day Uber just does routing and basic allocation. The thing is though that that algorithm is easily copied as evidenced by lyft and etc. So really Uber's business model needs to be all about differentiation, marketing, analytics and prediction otherwise they won't survive. I think analytics and other fuzzy avenues are where those technologies shine.