3 ms·

How is it not revolutionizing paint treatment?

• dredmorbius 10y ago
  Clickbait doesn't (necessarily) apply to the quality of the content. It does, however, apply to the headline tease. "A <foo>", "This guy...", "A state...", etc., are all needlessly ambiguous phrases. They should be replaced with the subject they refer to. Apparently Atlantic Monthly are joining a trend already beaten to death by the Washington Post. And again, there are quite good stories ruined IMO by exceptionally poor heads.
  • mpbm 10y ago
    Seemed like an okay title to me. They summarized the article at a non-technical level. That's the same title I would have written to summarize it. Maybe I wouldn't have used the word "revolutionary", but I already ignore that word whenever I see it.