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Not an ad-lover or marketer here, but even in the pre-internet days, ads were how you found out about things you might be interested in buying, an information s
by eggy 10y ago
Not an ad-lover or marketer here, but even in the pre-internet days, ads were how you found out about things you might be interested in buying, an information source, sure, to be taken with a grain of salt. But still I bet if you really trace a purchase, even if a friend told you, he most likely saw an ad or a product-based article for selling.
In some cases the ads have been put into the articles themselves, like all of the wooing over the latest Apple products release every 6 months or so. It is driven by the techno-lust for the product. It seems to be, since I have many colleagues who own two or more systems, not including phones and tablets, when one would do. Just look at some sigs in game or tech developer forums where people list their arsenal.
- lostlogin 10y agoYes but adverts then had a limited ability to make your life worse. Take something I found annoying then (full page magazine advert) and compare that to a full page auto play advert that sometimes even has extra adverts that are flashing down the sides. It is so hostile that I don't go to those places even with a blocker turned on because anyone who values their content that little doesn't have anything I want to see imho.
- mynewtb 10y agoNot to mention targetted ads that try to exploit your psychological traits.
- eggy 10y agoAds have always been targeted; they're just more precise now, and fancier. Same tactics. Think of the old 'sand-in-the-face' bodybuilding ads that were in comic books. Most comic book readers were young males going through puberty, myself included. Disclosure: I went for the drawing school test ads, and solar ovens in 1976 ;)