Rather won than lose? Sounds like every big business I know. By "fair," do you mean "legally defensible in court" or "morally upright according to middle class

Rather won than lose? Sounds like every big business I know. By "fair," do you mean "legally defensible in court" or "morally upright according to middle class values?" Turns out, successful large American companies go for the former; if you want the latter, then you probably need to look for a smaller colorant, ideally founded around a mission. Non profit and government work can also be good for that.