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GitLab marketer here - sorry if we inundated your team! This section of our handbook has info on emails, but it's due for an update from me: https://about.gitla
by plusECON 10y ago
GitLab marketer here - sorry if we inundated your team! This section of our handbook has info on emails, but it's due for an update from me: https://about.gitlab.com/handbook/marketing/demand-generation/#newsletter https://about.gitlab.com/handbook/marketing/demand-generatio...
A typical frequency would be 2-5 emails over the first 7 days after signup, then ~2/month afterward (unless you also sign up for security updates). I'd like to make a change so that it's 2-5 emails over the first 9 days after signup. About 80% of people only qualify for newsletters and one onboarding or confirmation email in the first week after signup, whereas people at companies we suspect more interested in EE and/or support will receive 1-3 extra from our business development reps. We try to limit our more "salesy" outreach with "lead scoring", an industry standard for IDing those most likely interested in those type of emails (see https://about.gitlab.com/handbook/marketing/demand-generation/#SQL https://about.gitlab.com/handbook/marketing/demand-generatio... ).
The response to our emails is usually positive (sometimes even apologetic to the BDRs for slow response) as the BDR team can attest to, though we do get our fair share of unsubscribes (our reps include a one-click unsub link in their signature - highly unusual!) and the occasional two-word "f* you!" replies. Let me add that we don't ask for phone numbers from new signups and you will not be burdened with nonsense voicemails from us!
That being said, feedback like this is always a good catalyst to reevaluate and look for opportunities to adjust and improve. As stated in the first link I provided, "What [you] receive depends on how [you] came to find us and what we believe will be most helpful to [you]", so any specific feedback on how to be more helpful is greatly appreciated! -Hank Taylor