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They're in a tailspin. They're trying everything they can to keep doing their same old crap, but people aren't having it. Annoying ads on TV get fast-forwarde
by wccrawford 10y ago
They're in a tailspin. They're trying everything they can to keep doing their same old crap, but people aren't having it. Annoying ads on TV get fast-forwarded or people move to Netflix/Hulu, annoying ads on the internet get ad-blocked.
If ad creators would admit that they have a responsibility to be ethical and entertaining for their target audience, they'd have a lot better luck with their campaigns.
Instead, they concentrate on trying to have captive audiences and use mind-games to try to get people to view their ads. It's sad, but the more tech-savvy people get, the less it works.
They're scrambling.
- superuser2 10y agoAs people become less and less tolerant of things that are obviously ads, the industry will have to become more subtle. Coincidentally, newspaper companies are extremely cheap these days.