4 ms·

Wasn't there an article just the other day about how online advertising is shifting back a bit to TV ads because of ad blockers?

• wccrawford 10y ago
  They're in a tailspin. They're trying everything they can to keep doing their same old crap, but people aren't having it. Annoying ads on TV get fast-forwarded or people move to Netflix/Hulu, annoying ads on the internet get ad-blocked. If ad creators would admit that they have a responsibility to be ethical and entertaining for their target audience, they'd have a lot better luck with their campaigns. Instead, they concentrate on trying to have captive audiences and use mind-games to try to get people to view their ads. It's sad, but the more tech-savvy people get, the less it works. They're scrambling.
  • superuser2 10y ago
    As people become less and less tolerant of things that are obviously ads, the industry will have to become more subtle. Coincidentally, newspaper companies are extremely cheap these days.
• tomjen3 10y ago
  Yeah, but that article also showed that the younger generations are watching less "TV" over all (and probably much less if they hadn't counted VOD as "TV") so they are just trying to target the old people, because young people are so much more expensive to target.