Not surprised. There are so many more signals you can mine online vs. offline and so ads are actually way more relevant, not to mention becoming more interactiv

Not surprised. There are so many more signals you can mine online vs. offline and so ads are actually way more relevant, not to mention becoming more interactive. See Facebook Dynamic Carousel Ads and Google shopping ads. Not to mention the cost model makes way more sense. Not too familiar with offline advertising, but I assume you pay per second or by average number of viewers for a particular timeframe - not nearly as granular and far as online advertising.