And more importantly, the marginal cost on software is close to $0, so 30% doesn't cut as deep. If you're selling a service where the margin is ~ 12%, a 5% of

And more importantly, the marginal cost on software is close to $0, so 30% doesn't cut as deep. If you're selling a service where the margin is ~ 12%, a 5% of gross fee will take almost half of that.