Here's a data point for you: not ten minutes ago, I went to try a games site, it asked me for my Facebook login, and I bailed. That's probably the tenth time I'

Here's a data point for you: not ten minutes ago, I went to try a games site, it asked me for my Facebook login, and I bailed. That's probably the tenth time I've done that in the last few years (I'm a very occasional FB user and just can't be bothered). Admittedly, I'm far from any of the demographics Heyzap would be targeting, but still, it's a data point.