Terribly true, and in some ways disheartening. Pokemon Go is successful because of the branding and I find it hard to imagine any independent developer achievi

Terribly true, and in some ways disheartening. Pokemon Go is successful because of the branding and I find it hard to imagine any independent developer achieving even a faint modicum of the same success within the same category (geo-AR games) for lack of that branding. Heck, even amongst established, popular brands which other ones could possibly have gotten the necessary critical mass off their butts and outside playing the game? Pokemon was sort of the perfect storm in that sense. And that, to me, is a shame. I quite like the overall geo-AR concept. I live in a wholly uninteresting, mostly depressed (economically) area. Pokemon Go brings vibrancy and life to the surroundings, making it worthwhile to get outside and explore this new "world". But when Pokemon Go dies, the city will go back to being what it always was underneath; a bland mixture of concrete, terrible food, and pay day loans. Will anything be able to pick up Pokemon Go's mantle? I have my doubts, and that's disheartening.