"Ooh, lots of people like this thing. It's popular." "Great! Let's take advantage of that popularity to make a ton of cash!" "Hm. We'll have to dramatically c

"Ooh, lots of people like this thing. It's popular." "Great! Let's take advantage of that popularity to make a ton of cash!" "Hm. We'll have to dramatically change pretty much everything about how it operates." "What could go wrong?"