Then they have to become like most large companies and be willing to take criticism from the press. I mean, it's not like Twitter's immune to it already. They'r

Then they have to become like most large companies and be willing to take criticism from the press. I mean, it's not like Twitter's immune to it already. They're getting hammered from every angle over their platform and its attitudes towards harasment and trolls and moderation. Which brings me to a point about commmunity management I'd like to make: Don't even get into this field if you want people to always like you. Or if you're obsessed with your 'reputation'. Running a community site means making difficult decisions. It means losing friends over the community's rules and principles. It means you will get a very bad reputation from at least some part of society as a bully or dictator. This is what a community manager is perceived as by a banned member: http://www.managingcommunities.com/2012/12/03/community-manager-facebook-profile/ http://www.managingcommunities.com/2012/12/03/community-mana... Unfortunately, it seems Twitter (and a lot of such companies nowadays) seem more interested in keeping their friends in the media than they do running a decent community.