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Voice (podcast / video) builds trust faster than print/text; text is better for detailed technical information. Especially for Enterprise accounts this is a com
by skmurphy 10y ago
Voice (podcast / video) builds trust faster than print/text; text is better for detailed technical information. Especially for Enterprise accounts this is a complex sale not an impulse purchase and you need to establish trust and credibility. Stanford credibility guidelines are also useful: https://credibility.stanford.edu/guidelines/ https://credibility.stanford.edu/guidelines/ your site fails many of these tests.