Software has been 'social' for 10-15 years at least though. We just didn't call it 'social' until the last couple of years. I think that's why it's an irritatin

Software has been 'social' for 10-15 years at least though. We just didn't call it 'social' until the last couple of years. I think that's why it's an irritating buzzword. It suggests there's something new and revolutionary, when it's actually just more of the same.