Something to consider: if Kottke really is right, and people are going to begin reviewing stuff according to form (over function) - then would that not make for

Something to consider: if Kottke really is right, and people are going to begin reviewing stuff according to form (over function) - then would that not make for an extraordinary startup opportunity? Current reviewing systems - in Amazon and elsewhere - aren't built to handle these kinds of reviews. And the product pages would be made a lot more helpful if there's a better way of filtering such information (i.e.: wait for the Kindle version, don't buy the hardcover; buy the audio book - it's got a sexy voice in it).