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The problem is most high quality advertisers don't want to have their brand promoted along side user generated content. So while Reddit has a ton of traffic, m
by olegious 10y ago
The problem is most high quality advertisers don't want to have their brand promoted along side user generated content. So while Reddit has a ton of traffic, much of that traffic is worthless to the most desirable advertisers.
- caf 10y agoIsn't that exactly Facebook's business model?
- eon1 10y agoSort of. Facebook also pours money into making its platform family-friendly through moderation teams, auto-detection of obscene/inappropriate content, etc. Not to mention all the analytics and targeting capabilities of their advertising programs. Being a household name, they're also so huge that it's impossible to ignore - grandma's not on Reddit but there's a pretty good chance she's on Facebook.
- gaius 10y agoExactly the same problem as Tumblr.