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It's not. Reddit could easily sell targeted ads based on subreddits (e.g. inking a deal with Uniqlo to advertise on /r/malefashionadvice or /r/femalefashionadvi

It's not. Reddit could easily sell targeted ads based on subreddits (e.g. inking a deal with Uniqlo to advertise on /r/malefashionadvice or /r/femalefashionadvice). It chooses to pursue other monetization means to preserve the Reddit experience. We'll see if it's able to stumble onto another sustainable business model.

deleted 10y ago
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olegious 10y ago
The problem is most high quality advertisers don't want to have their brand promoted along side user generated content. So while Reddit has a ton of traffic, much of that traffic is worthless to the most desirable advertisers.
- caf 10y ago
  Isn't that exactly Facebook's business model?
  - eon1 10y ago
    Sort of. Facebook also pours money into making its platform family-friendly through moderation teams, auto-detection of obscene/inappropriate content, etc. Not to mention all the analytics and targeting capabilities of their advertising programs. Being a household name, they're also so huge that it's impossible to ignore - grandma's not on Reddit but there's a pretty good chance she's on Facebook.
- gaius 10y ago
  Exactly the same problem as Tumblr.
agumonkey 10y ago
I could see ads if used sparingly and subtly. I applaud their effort to find alternate ways to finance.
u238ed 10y ago
They do this. http://reddit.com/advertise http://reddit.com/advertise
mbesto 10y ago
> It's not. Reddit could easily sell targeted ads based on subreddits Except Redditors are explicitly anti-advertising. You can't have both - the current community/culture and billions in revenue.
- tamana 10y ago
  Ad-haters at quite capable of running adblockers, and they aren't all of Reddit. Most people tolerate tasteful ads
  - mbesto 10y ago
    True, but you can't scale tasteful ads.
dlandis 10y ago
> It's not. Reddit could easily sell targeted ads based on subreddits (e.g. inking a deal with Uniqlo to advertise on /r/malefashionadvice or /r/femalefashionadvice). I think they would love to do that, but for whatever reason Uniqlo and others won't buy in. Maybe someone will correct me, but I think they've been trying to sell more ads for many years with little success.

deleted 10y ago

[deleted]

olegious 10y ago

The problem is most high quality advertisers don't want to have their brand promoted along side user generated content. So while Reddit has a ton of traffic, much of that traffic is worthless to the most desirable advertisers.

caf 10y ago
Isn't that exactly Facebook's business model?
- eon1 10y ago
  Sort of. Facebook also pours money into making its platform family-friendly through moderation teams, auto-detection of obscene/inappropriate content, etc. Not to mention all the analytics and targeting capabilities of their advertising programs. Being a household name, they're also so huge that it's impossible to ignore - grandma's not on Reddit but there's a pretty good chance she's on Facebook.
gaius 10y ago
Exactly the same problem as Tumblr.

agumonkey 10y ago

I could see ads if used sparingly and subtly. I applaud their effort to find alternate ways to finance.

u238ed 10y ago

They do this. http://reddit.com/advertise http://reddit.com/advertise

mbesto 10y ago

> It's not. Reddit could easily sell targeted ads based on subreddits Except Redditors are explicitly anti-advertising. You can't have both - the current community/culture and billions in revenue.

tamana 10y ago
Ad-haters at quite capable of running adblockers, and they aren't all of Reddit. Most people tolerate tasteful ads
- mbesto 10y ago
  True, but you can't scale tasteful ads.

dlandis 10y ago

> It's not. Reddit could easily sell targeted ads based on subreddits (e.g. inking a deal with Uniqlo to advertise on /r/malefashionadvice or /r/femalefashionadvice). I think they would love to do that, but for whatever reason Uniqlo and others won't buy in. Maybe someone will correct me, but I think they've been trying to sell more ads for many years with little success.