Could have been a space lizard as well. My attempt at humor aside, how do you tell if someone is "just" a publicity-seeker, vs. someone who employs publicity f

Could have been a space lizard as well. My attempt at humor aside, how do you tell if someone is "just" a publicity-seeker, vs. someone who employs publicity for other purposes? If his goal was to use theatrics to persuade others to get involved in the anti-war movement, then it was a success. His activism continued when he was underground and living under an assumed name, with the Save the River campaign. Was that also publicity seeking? Were the Dadaists also "just" publicity seekers?