After reading this master plan yesterday, I came to work today thinking along the same lines. I feel like Musk's actions are a great example of McLuhan's "The

After reading this master plan yesterday, I came to work today thinking along the same lines. I feel like Musk's actions are a great example of McLuhan's "The Medium is the Message". Tesla is not a car company. They're doing cars because it's a way into their actual business. He wants them to invest in solar power because it's another way that ties into a general plan.