Hopefully Tesla will be able to achieve this new plan. Looking back at the first 'master plan' from 2006, it's clear that it failed pretty badly as Tesla Motors

Hopefully Tesla will be able to achieve this new plan. Looking back at the first 'master plan' from 2006, it's clear that it failed pretty badly as Tesla Motors wasn't close to being able to self fund its goals over that time. Since the first master plan was published in 2006, Tesla Motors has raised money privately (during its near death experience in 2008), sold a 10% stake to Daimler (which was recently divested), went public which has a side effect of raising even more (though the main reason to IPO in most cases liquidity to existing investors), and since then have continually raised money from the public market every year or two. There's probably private and public capital raisings since 2006 that I'm forgetting too (and they raised other capital streams like debt, such as the DoE loan) The very lofty stock price of Tesla in recent years has helped it fund Model S, Model X and Model 3 designs, development, manufacturing (at large scales) and delivery, as well as the building of a large battery factory which Tesla owns a stake in. This constant fund raising has kept Tesla alive and I don't argue that it was very good corporate governance by Elon Musk and team to get Tesla Motors to where it is now (approaching the delivery date for the first Model 3 shipments and having a huge capacity to manufacture battery packs). However, it's still a failure in its attempt to bootstrap the funding of Model 3 based on sales of previous models. Of course, Tesla and SpaceX has consistently ended up achieving great things, even if the timeline is optimistic and the budget ends up blowing out. But issuing stock and eventually debt can only stretch Tesla so far. Hopefully Tesla can become a more sustainable business before that happens.