Before I get asked to sign up for something, at least give a little bit of value proposition information on the landing page. Use visualwebsiteoptimizer.com to

Before I get asked to sign up for something, at least give a little bit of value proposition information on the landing page. Use visualwebsiteoptimizer.com to a/b test this and track conversions. I'll bet you $1 of paypal monopoly money that conversions will increase with the added info.