Thanks for the response, vkou. Since the article was discussing a specific industry and company, and the OP responded by the incentives of companies, I figured

Thanks for the response, vkou. Since the article was discussing a specific industry and company, and the OP responded by the incentives of companies, I figured it was safe to assume that the discussion did not involve coercion or charitable actions as they are very different actions with different reward structures. Within a marketplace for commodities, an actor is rewarded with profits for providing goods or services. Mugging would be coercion, and doesn't seem to fit within the context. Charitable actions can obviously create and transfer value, but it also seems outside the scope of a discussion of commoditization of goods.