> $1 billion for a 16% unit share of a market dominated by a brand that cost $57 billion is startlingly small Indeed! By that (disputable) metric, it's 9 times

> $1 billion for a 16% unit share of a market dominated by a brand that cost $57 billion is startlingly small Indeed! By that (disputable) metric, it's 9 times too small: 57/100*16=9.2